Since College study breaks spent browsing Communication Arts magazine, I’ve worked on published pieces, from tiny magazine ads and micro-brochures to a book of 1,049 pages. From Trade show walls and posters to book covers, it is a joy to create beautiful, interesting or useful work. Brand guidelines impose design constrictions. Having designed them myself, I find freshness in the utility.
As a purveyor of knowledge, print continues to work as a curated, shareable resource in a huge array of formats. Experienced from art selection, typography, design and layout through press check.
Proposed as an ‘information management system’ in 1989, internet use has moved from desks to fields, homes to cars. Any business can benefit from a Web presence. Separating goals from content is the first step to building a web presence. Why do users go to the site? What would you like them to act on? Can they easily navigate the site — on a phone?
Content first. What is the site about? How will content fit search engine needs? How many forms of content will there be? What content growth is expected? What backend business needs have to be considered?
From goals, wireframes locate major elements like navigation and legal notices. Mockups and tests builds, then final content and live posting.