Personality Match
Of the chairs above, which would be your first choice? Surprizingly, the straight back chair is most comfortable for endurance. For access and energy the stool wins, but just for awhile. The lawn chair is uncomfortable after an hour.
Having a choice of chairs is important. Keep your materials energetic, comfortable or performing for your audience.
Heard but not Seen
Importance of followup. Asking for feedback makes your product, brand or offering stronger. You've invited your guests, they've stayed for a bit and maybe listened to something you've said. However you can achieve it, you'll benefit from encouraging feedback from your following personalities. They are the Coach, unseen, the feedback loop perpetuating new and improved business and functionality.
That's not what I Meant
Great ad! What was it advertising? We're bombarded wih messaging. Using a focus group or critical forum of peers or customers to "take a look" or "give a listen" can help redirect a bad launch. It takes hard work and commitment to stick with a plan. Be relevant, thoughtful and try something for awhile before you give up on it.
"Time to make the donuts", "Where's the beef?", "You know when it's real", "It's the real thing" ~ can you name that tune?
Making your meaning clear has staying power that translates to brand awareness, successful marketing, a job well done.
Recovering from blundering: Facebook infographic
Perhaps the subtitle should be "The many attempts to Succeed". Mark Zuckerberg and his team have been trying new things and admitting to failures in the building of Facebook. This infographic shows a lot of the changes that late adopters missed since the 2004 launch. Download the .pdf (~4 Mb) or see the full article here (Courtesy Wordstream.com). With innovation comes failure. Facebook has grown because of its continued attempts to create the solution it envisioned and users beliefs that the overarching vision is aligned to their needs.
Respectfully,
from the seat:
Please, don't sign me up. I am very glad to have met you and I hope we meet again. Just because I exist doesn't mean I want to Friend you, receive your videos, emails, your stray brickabrack. Be relevant to me in my life or work. I'll come find you when I need you, want you or we can be of mutual service. ~Thank you
Marketing to the masses? Try something fun, recognizable or surprizing in its context.
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