By building a community, over $30K annually in advertising expenses was saved.
"All you have is your reputation" ~Chris Brogan
A few questions:
Retaining a customer saves XX $ in your organization?
What single feature became the buyer's linch pin?
Marketing Efforts = Performance Pressure
Marketing must perform in the ROI chain. Web efforts and engagements can be tracked and analyzed. Emerging tools help sift incoming data to decipher who is ready to buy, who is just looking. Behaviorial and contextual advertising is now available from vendors. Both art and science are called up in the battle towards success.
Social media can help deliver your story to the right audience. Be patient and authentic in your efforts. If you plan campaigns, promotions, events or product introductions, keep your target audience in mind. Design for and deliver to the channels most likely favored by your future constituents.
Drivers affecting outcomes
Research, preparedness, timing and great followup. Does your Web site convey the right information and personality? Can it be found by people looking for your product or service? Do all of your marketing materials help people find your site and stay for awhile? How do buyers in your field make buying decisions and how do you help justify them their purchase?
Marketing Collateral: "traditional" and recent
Print, Web, mobile, tradeshow, events, webinars, bling, social presence, interactive blogs... yes. With more ways to communicate with customers, a solid strategy is critical. Do what you can do well and enlist new messaging footsoldiers as you can manage them.
Chris Brogan is interviewed in this YouTube video. Chris is the owner of New Marketing Labs, is an author, speaker, and early social media adopter.
Chris Brogan Provides Best Practices and Insights into Social Media
From: SASsoftware | Mar 31, 2010Quick Tools Reference
Google Analytics
Hubspot®
Marketo®
SalesForce®
Silverpop®
MarCom on Wikipedia
Here's a great infographic on 2011 marketing resource allocations
Survey insights: infographic on why some QR (Quick Response) codes are more scanwothy than others.
Beyond QR with Augmented Reality the Layar Vision browser uses real world tags. Check out the short video on Fast Company.
People buy things, computers never do.
copyright 2005-2011 pixelmapcreations.com All rights reserved. Reproduction in whole or any form or medium without express written permission of pixelmapcreations.com is strictly prohibited and punishable by law. Trademarks are the property of their respective owner(s).